1. 서론
인간의 모든 활동이 자유인가? 우리가 자유라고 생각하는 모든 활동들은 낮 시간,경제와 법, 기온 등 수천가지 요소들의 제한으로 우리들의 결정을 바꾸어야 한다. 그렇다면 어디에서 여가에 필요한 자료를 찾을 수 있는가?순수한 여가활동의 목적은 무엇을 하고 있으며 그 결과가 무엇인지,
Reference group
Group affecting directly or indirectly convention venue selection or participation behavior
Marketers will be able to establish competitive marketing strategy by analyzing the impact of consumer behavior by others.
*Important feature of the reference group
Even when not in actual contact with the group, reference group can give individuals a big impact
Activities Inte
3-5.RoppongiHills arena
A city plaza where there's always something going on: endless new and exciting encounters.(Japanese Only
Roppongi Hills in the middle of gathering a variety of cultural, urban outdoor entertainment space, "Roppongi Hills Arena" was born. Roppongi Hills Arena is an open space with a roof, some with up to overall performance on stage live events round the square, allowing
Role playing
Diversion
Self-gratification
Learning about new trends
Physical activity
Sensory stimulation
Location
Nature and quality of assortment
Price
Advertising and promotion for Positioning of the Retail Brand
Sales personnel
Services offered
Physical store attributes
Nature of store clientele
Point-of-purchase displays
Consumer logistics
(1) Location
behavior style. We wanted to find out relation between behavior and house. We also intended to know about how dwellers think of their house and whether they are satisfied with their house or not.
⑵ Second, we’re supposed to provide building companies with our study material. Of course, we already knew that companies have much more information than us and do not build customer-specific apart
Fight or flight response
Defining Stress
Stress : Behavioral,physical or psychological response to stressors
Eustress : Stress that is good or produces a positive outcome
Job demands
Work overload
Underload and monotony
Role conflict
Role ambiguity
Job security
Group dynamics
Managerial behavior
Harassment
Culture
Structure
Technology
Introduction of change in work
3. 사회적 발달에 있어서 또래의 중요성
Suomi, Harlow, & Domek (1970)의 연구결과:
함께 길러지던 또래 원숭이들이 서로 떨어지게 되자,
그들은 사회적으로 의기소침해지고 퇴행함
Anna Freud (1951)의 연구결과:
전쟁으로 부모를 잃은 서로 다른 가정 출신의 아이들
6명은 강한 또래 애착을 보였고, 부
behaviors. The main purpose of asking personal information related questions were to divide the sample into ‘target’ and ‘non-target’, and simply collect the basic information of the target. The result is as follows: about 44% of the sample exercise regularly, girls are more into exercise than boys, and those who have boy or girl friend tends to exercise more.
Lifestyle questions were
leisure time due to decrease of working-time and they are curious in the orient culture. Yet, Korea has low country brand(figure 3-a-2) and new type Influenza A virus was spread in 2009(figure 3-a-3) is another social threat.
b. Micro Environment
1) Market analysis
From 2003 to 2007, the number of tourists increased 136% (figure 3-b-1) and it is expected that 7.8 million tourist will visit
3) Baseball-related behavior of Primary Target Market Segment Model
Following story is the example of Primary Target Market Segment Model’s Baseball-related behavior.
EX) College student Mr. Lim
Mr. Lim is the maniac fan of LG Twins and he is attending university in Seoul. He starts his morning with The LG Twins cheer song as wake-up morning calls ringing. Monday morning, he checks the LG T